The work begins at the level of editorial strategy. What are the goals, and how can communications serve those objectives? What does the organization want to say, to whom, and why? Then we look at audiences, identifying and describing the important constituencies that will form the readership or client base. Who are they and what do they want from the organization? What does this suggest for communication design?
Putting these together—strategy plus audience needs—we flesh out content and publishing plans, then get the communications out the door. The effort spans channels, from digital to print, from social to web to mobile, and we instrument and use analysis-driven feedback loops to monitor readership, streamline editorial flow, and ensure high engagement.
With her experience in digital publishing and editorial management, she provided structure and insight into our process. The results have exceeded our expectations.
—Jeffrey Slater, The Marketing Sage
A core of the practice draws upon the techniques of journalism and oral history. Gathering testimonials from stakeholders via one-on-one and group interviews, we construct a vocabulary and master narrative that reveal how critical constituents think about the effort. The results inform communications strategy and marketing programs.
We call these Identity Narratives, and they’re useful to publishers, educators, businesses, nonprofits, designers—anyone who believes that stories can help us make sense of the world.
Her work came at a key moment of transformation for us and helped us articulate a clear narrative that has guided our work ever since.
—Lisa Baldez, Ph.D., Director
Dartmouth Center for the Advancement of Learning
Training & Speaking
Meg offers training for teams and coaching for individuals seeking to strengthen their writing and narrative work. She has worked with writers both seasoned and new, helping them refine their prose and develop their expressive skills. Meg also works with classes across disciplines, teaching students about the power of text to advance personal and social objectives. Learn more about the teaching and speaking.